JOB ADVERT
University of Kigali is Seeking a Director of Marketing and Institutional Advancement (DOMIA)
Position Overview: University of Kigali is looking for a dynamic and experienced individual to fill the role of Director of Marketing and Institutional Advancement (DOMIA). This senior leadership position will play a crucial role in shaping and promoting the university’s image, managing relationships with key stakeholders, and driving strategic marketing and fundraising initiatives.
Key Responsibilities:
1. Strategic Planning and Leadership
- Develop and implement comprehensive marketing and institutional advancement strategies.
- Lead and manage the marketing and advancement team, setting goals and monitoring performance.
- Collaborate with senior leadership to align marketing and advancement initiatives with the university’s mission and goals.
2. Marketing and Communications
- Oversee the creation and execution of marketing campaigns to promote the university’s programs and events.
- Manage the university’s brand, ensuring consistency across all marketing materials and communications.
- Develop and maintain relationships with media outlets, handling press releases and media inquiries.
- Utilize digital marketing strategies, including social media, SEO, and content marketing, to enhance the university’s online presence.
3. Fundraising and Alumni Relations
- Plan and execute fundraising campaigns, including annual giving, major gifts, and planned giving.
- Build and maintain relationships with alumni, donors, and key stakeholders.
- Organize and manage fundraising events and donor recognition activities.
- Oversee the development of grant proposals and reports.
4. Enrollment Management
- Collaborate with the admissions team to develop and implement student recruitment strategies.
- Analyze enrollment trends and adjust marketing strategies accordingly.
- Develop promotional materials and campaigns to attract prospective students.
5. Community and Public Relations
- Act as the primary spokesperson for the university in public and community engagements.
- Develop partnerships with local businesses, organizations, and community groups.
- Promote the university’s community service initiatives and highlight student and faculty achievements.
6. Budget and Financial Management
- Develop and manage the marketing and institutional advancement budget.
- Monitor expenditures and ensure cost-effective use of resources.
- Prepare financial reports and projections for senior leadership.
7. Data Analysis and Reporting
- Collect and analyze data to measure the effectiveness of marketing and advancement efforts.
- Prepare regular reports on marketing and fundraising performance, presenting findings to senior leadership.
- Use data-driven insights to refine strategies and improve outcomes.
8. Staff Development and Training
- Recruit, train, and mentor marketing and advancement staff.
- Foster a collaborative and innovative team environment.
- Provide professional development opportunities to enhance team skills and knowledge.
9. Crisis Management
- Develop and implement crisis communication plans.
- Manage communications during emergencies, ensuring accurate and timely information dissemination.
10. Compliance and Ethics
- Ensure all marketing and advancement activities comply with university policies and ethical standards.
- Stay informed about industry best practices and legal requirements.
Qualifications and professional experience
- Master’s Degree: Preferred in marketing, communications, public relations, business administration, or a related field.
- Certifications in marketing, fundraising, public relations, or related areas (e.g., Certified FundRaising Executive (CFRE), Professional Certified Marketer (PCM)) are a plus.
- Minimum of 7-10 years of experience in marketing, communications, or a related field.
- Demonstrated success in developing and implementing strategic marketing plans and campaigns.
- Experience with digital marketing, including social media, SEO, email marketing, and content marketing.
- Experience in alumni relations and building relationships with donors and stakeholders.
- Significant experience in a leadership role, managing teams and projects.
- Strong strategic planning and organizational skills.
- Ability to lead, mentor, and develop a high-performing team.
- Experience working in a higher education environment is and understanding of the unique challenges and opportunities in the academic sector.
- Experience as a spokesperson and in managing public and media relations.
- Ability to build and maintain relationships with community partners and stakeholders.
- Exceptional written and verbal communication skills.
- Ability to create compelling messages and communicate effectively with diverse audiences.
- Familiarity with social media platforms, web analytics, and content management systems.
Personal Attributes: Strategic Thinker, Relationship Builder, Results-Oriented, Adaptability, High integrity
Application Requirements:
Your application should include relevant documents and details showcasing your qualifications and experience:
- A cover letter summarizing relevant experience in the position;
- A comprehensive CV;
- Certified copies of Academic Certificates;
- Names, e-mail addresses and telephone details of three referees whom we have permission to contact;
All applications should be addressed to the Vice Chancellor and submitted to recruitment@uok.ac.rw not later than 23rd July, 2024. Hard copies will not be considered.
No application will be considered after the closing date. Only qualified candidates will be contacted.
