Marketing Specialist at Kivu Choice Ltd

Job Title: Marketing Specialist

Department: Sales and Marketing

Job Location: FishQ, Kiyovu, Kigali City

Compensation: Commensurate with experience

Start Date: As soon as possible

About Kivu Choice:

Kivu Choice is the largest aquaculture production and distribution platform in Rwanda, and the fastest growing fish farm in Africa. Founded in late 2021, the company now produces over 5 million fish meals per year and is on track to produce over 50 million meals per year by 2027. Kivu Choice has operations that span across Rwanda, including farms in Gisagara and Nyamasheke, branches and logistics centers across Kivu Belt and Kigali, and export sales into DRC. Our plan is to become the most affordable, sustainable, and accessible protein in the region.

About the Role

We’re hiring a proactive Marketing Specialist who will be responsible for developing long-term marketing strategy and executing campaigns that are targeting to grow our product and brand awareness. This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with sales team and other product related teams.

Key Responsibilities:

  • Conduct market research to identify customer trends and competitor offerings
  • Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.
  • Lead and own digital marketing activities and grow social media handles interactions.
  • Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
  • Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
  • Create innovative marketing campaigns depending on robust data and present the recommendations to management.
  • Establish and maintain relationships with new and existing clients through networking and prospecting.
  • Create goals and objectives in order to approach customers through appropriate marketing channels.
  • Help in outbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.


  • A Bachelor’s Degree in Marketing or other Business-related Fields;
  • Strong verbal and written communication skills in English;
  • Brand management and research experience
  • 3 years + of working experience in marketing with focus on Digital marketing, Communication research, or marketing operations fields;

Submitting your application

  • If you are interested in this position, prepare the following:
  1. Job application letter
  2. Curriculum Vitae (CV)
  3. Copy of your academic documents
  4. Copy of your ID

How to apply: send all the required documents to our email address:

Submission Deadline: Tuesday, 04th June 2024.

We will be reviewing and interviewing applications as per submissions.

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