Social Media & Content Manager at Premier Bet


Position: Social Media & Content Manager

Role: Social Media & Content Manager

Company: SOLIDAIRE Rwanda Ltd

Location: Kigali, Rwanda. (Remote working when needed)

Salary: Competitive

Are you a social media superstar? Do you enjoy watching sport? Do you play the lottery?


SOLIDAIRE Rwanda Ltd is searching for a ‘Social media & content manager’ to be responsible for multiple accounts in the African market.

Working closely with the head of Social and Marketing departments, you will support the development and implementation of our social media & content strategy.

The main focus will be on optimization of our social accounts and the execution of quality, engaging content for our audience. To achieve this, you will have a team of up to 20 staff to coordinate the accounts. You will be working with a dedicated remote team in Africa, covering markets that speak English, French and Kinyarwanda (Swahili will be added value).

The nature of our industry is fast-paced and demanding, Gambling is very competitive and brings a lot more restrictions than other products or services. This is why it is crucial that the ideal candidate understands betting and the mentality alongside proven social media management experience.

Our brands are market leaders and will provide you with a platform to engage the public through planned, reactive & paid content.

We require an innovative & dynamic candidate who is able to think ‘outside the box’ and will hit the ground running. Our goal is to become number one on social media in our markets, therefore an ambitious and driven person is needed, you will own the social media presence and strategy for multiple brands.

We are looking for a candidate who combines creativity with an analytical mindset. Someone who is passionate about quality social media content and understands the importance of this channel.

Key responsibilities

  • Creating, sourcing and publishing relevant and compelling social media content
  • Designing and briefing a range of multimedia content (video, GIFs and still images) to be distributed across different markets.
  • Day-to-day community management of social media platforms
  • Regular reporting & presentations to management & key stakeholders.
  • Identifying areas where our social can improve constantly.
  • Generating fresh ideas to increase our reach, engagement and social presence.
  • The creation and delivery of our social media strategy.
  • Demonstrate the ability to manage multiple projects and teams at once.
  • Activation of sponsorships, influencer campaigns and 3rd party partnerships effectively through social channels.
  • Building stronger communication between departments and ensuring alignment across all marketing channels.
  • Constantly searching for innovative ways to get ahead of our competition, understanding the digital environment, social best practices and new content mediums.

We want somebody with their finger on the pulse and who will identify key areas where our social media can evolve.

Position requirements

  • Fluent in Kinyarwanda (Writing & speaking)
  • Have gambling/gaming industry experience (Sportsbook, casino & lotto)
  • Have a keen Interest in Sports, especially football
  • Experience working with multiple social media accounts, platforms & markets both management and content creation (Facebook, Instagram, Twitter, Youtube)
  • Familiar with Hootsuite or other 3rd party management tools
  • Experience with Facebook onboarding for RMG
  • Undertaken competitor analysis & reporting previously
  • Good attention to detail & creative
  • Strong communication skills
  • Quality project & time management skills
  • Ability to work dynamically and remotely
  • Ability to work flexible hours as some times will be dynamic and weekend work may be needed.
  • Experience in localization of content for foreign markets (preferably Africa)

Education Requirements:

  • Bachelor’s degree in Mass Communication, Digital Marketing, Web/ graphic design.
  • Skills: Excellent communication skills, adept with technology, and a quick learner.
  • Traits: Highly proactive, able to think independently.

What We Offer:

  • Opportunity to work remotely.
  • A role with significant responsibility and the ability to make a substantial impact on our operations.
  • Competitive salary and benefits.

Interested candidates should send their both combined cover letter and well detailed CV no later than May 20th, 2024 via the following emails:

However, only those selected for an interview will be contacted.

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